The Stress

Legacy Communications and Gift of Life Michigan worked together to develop multi-cultural outreach and discussion in communities that are often overlooked in organ and tissue donation discussion. After a successful year of in-person events, COVID-19 forced this new brand online. When making this transition how do we succinctly explain and craft engaging messaging to continue growth online.

The Solution

I became a part of the team to produce content but quickly jumped into branding mode. First, we had to distill the campaign into a short tagline to enable better communication. Along with this, we needed a brand mark that could be used and share. So we crafted: Let’s Talk Connect | Discuss | Learn. This allowed us to stretch the brand past its multi-cultural focus into broader education that features multi-cultural outreach.

From there we built motion graphics to use throughout the organization. Finally, we removed the “heart” from Gift of Life Michigan’s logo so that we could use a smaller logo when needed. Once this was complete we jumped into content creation. Learn more about “Let’s Talk” here: (https://www.giftoflifemichigan.org/get-involved/lets-talk)